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In late 2013, GoAnimate formed a partnership with Common Craft, a company that pioneered the use of simple and engaging explainer videos made with paper cutouts. As a result of this collaboration, GoAnimate added a new visual theme to its platform that allowed users to create their own animated videos using the distinctive paper cutout style of Common Craft.[13] A few months later, in April 2014, GoAnimate expanded its offerings for business customers by introducing multi-seat subscription plans that enabled teams to work together on video projects. These plans came with advanced administrative tools that allowed managers to control user access, assign roles and permissions, and monitor video creation and usage. Additionally, GoAnimate launched another new visual theme for business users: Whiteboard Animation, which mimicked the popular technique of drawing on a whiteboard to explain complex concepts. GoAnimate also integrated its platform with Lectora, a leading e-learning courseware authoring tool, allowing users to easily publish their animated videos as part of their online learning courses.[14]
GoAnimate continued to innovate and improve its platform in the following years. In 2015, it launched a new feature called Character Creator, which allowed users to customize the appearance and behavior of their animated characters. Users could choose from a variety of facial features, hairstyles, clothing, accessories, and expressions to create unique and diverse characters for their videos.[15] In 2016, GoAnimate added another feature called Lip Sync, which automatically synchronized the mouth movements of the characters with the voice-over or text-to-speech audio. This made the videos more realistic and engaging, as well as easier to produce.[16]
In 2017, GoAnimate rebranded itself as Vyond, reflecting its vision to go beyond traditional animation and empower anyone to tell stories with video. The new name also signaled a shift in focus from a consumer-oriented platform to a professional one that catered to businesses, educators, and agencies. Vyond also updated its logo and website design, and introduced a new visual theme called Contemporary, which offered more realistic and diverse characters and backgrounds.[17] In 2018, Vyond launched Vyond Studio, a new video creation platform that replaced the legacy video maker. Vyond Studio featured a redesigned user interface, improved performance and stability, and enhanced features such as camera movements, scene transitions, sound effects, and video templates.[18]
In 2019, Vyond announced a new feature called Video Branding, which allowed users to apply their own logo, colors, fonts, and intro/outro scenes to their videos. This feature helped users to create consistent and professional-looking videos that matched their brand identity and style.[19] In 2020, Vyond added another feature called Video Sharing, which enabled users to easily share their videos with their colleagues, clients, or audience. Users could generate a secure link to their video, embed it on their website or social media, or download it as an MP4 file. Users could also track the views and engagement of their shared videos with analytics.[20]
In 2021, Vyond celebrated its 15th anniversary and reached a milestone of over 30 million videos created on its platform. Vyond also launched a new visual theme called Business Friendly 2.0, which offered more options and flexibility for creating business-related videos. Users could access a larger library of characters, props, backgrounds, and animations that covered various industries, scenarios, and topics. Users could also customize the characters' outfits, accessories, poses, and emotions to suit their needs.[21] Vyond continued to be a leader in the online video creation market, with over 12 million users from over 175 countries.[22] 061ffe29dd